#322 - Sell the Principles, Not the Project!

Whats the formula for selling massive, game changing deals? Provide massive, game changing value. But what if that value was not from your project, product or service, but instead, it was with your ability to bring a package of principles to the table.

On today's episode, we discuss the process of creating a power frame that aggregates consensus, aligns leadership, creates bulletproof projects and provides a competitive advantage to you and your client.

But there's a gate that has to be passed before this strategy can be deployed...you have to be in integrity with yourself first.

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Music Credit: Jeremy Tyler "Undercover" 

https://itunes.apple.com/us/album/maybe-youve-felt-this-way/1231973314